Misleading Marketing: Food Fraud at its best.

‘Healthy’ products filled to the brim with artificial sugars, ‘health’ claims that aren’t actually true, and ‘natural’ products that aren’t quite that natural to begin with… There certainly is no lack of unjust claims that are made marketing products, with the goal of making a profit. Not okay in retail express, but still used relentlessly for food marketing.

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Knowing your foods – Natural vs. Organic

Imagine you’re shopping for some groceries. Most products have very appealing packaging, in order to try and persuade you to buy the goods (in favour of their competition). Some of these foods have food claims in order to inform you about their benefits. When strolling through the supermarket, you come across a new applesauce brand, and are eager to try it. There are 2 jars that you can choose from: one with an “organic” label on it, whereas the other one says “natural”. What jar would you choose?

Food Claims 

Did you pick the “natural” applesauce jar? If you did, then you’re like the majority of consumers. But why did you make that choice? Does it sound better? And is it this really a better choice? Do you know what these claims really mean?