Men have it bigger: gender differences in social networks

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Have you ever wondered why men and women seem to differ in the way they socialise? According to Baumeister and Sommer, men and women are equally driven by the need to belong to a social group. However, women tend to socialise within a smaller social circle, whereas men tend to socialise within a wider network. This would then lead women to form attachments with close others, and men to have more numerous associates who are less close.

Food advertisements: do they make you feel hungry, sexy or greedy?

Sex sells, we all know that. Marketing strategists have been using sexually arousing images and messages in advertisements for over decades, most likely having found its roots on tobacco packages in 1885. Food ads often contain sexual elements. Frequently, these ads promote fast foods, such as the ad by Burger King in 2014, but sometimes also healthy products such as the ad for Coca Cola’s new milk Fairlife  (2014). Sexual elements are used in advertisements because they are believed to catch our attention and make us feel positive towards the advertised brand. More importantly, they increase our arousal and thereby motivate us to obtain the advertised product (Reichter, 2002). 

Source: http://articulateyouth.blogspot.be/2014/12/if-you-pitch-it-they-will-eat-it.html